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Ford has filed a new trademark with the USPTO for the Zephyr name.
The Zephyr is currently used in China as an ICE sedan but with this trademark it could mean Lincoln will turn the Zephyr into an EV.
Ford Motor Company filed to trademark “Lincoln Zephyr” with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed under serial number 97708643, this application contains the goods and services description of “land motor vehicles, namely, passenger automobiles, their structural parts, and badges.”
The Lincoln Zephyr nameplate has a long and rich history within Ford Motor Company, having debuted way back in 1935 for the 1936 model year. The Zephyr was a luxurious and stylish addition to the brand’s lineup that stuck around for a few years before the name was dropped altogether, disappearing for decades until November 2021, when the Lincoln Zephyr was reborn as a tech-heavy, Gen Z-focused four-door sedan for the Chinese market.
The Zephyr is one of a handful of newer Blue Oval products that were designed in China, specifically with Chinese customers in mind. As such, it’s unclear if the stylish sedan will be sold in other global markets, but the Zephyr name has plenty of prominence within Lincoln’s long and illustrious history, regardless.
In the U.S., Lincoln is focused in electrifying its entire lineup of crossovers, with four new EVs due to launch by 2026. The forthcoming Lincoln Aviator EV is one of those models, though a recent trademark filing suggests that Lincoln Star – a name introduced on a recent concept – will also be utilized on a future EV, while the Star’s design will also influence the brand’s future styling direction as well.