Lincoln EV Sales Program Altered For More Flexibility

Lincoln is making some changes to their EV sales program for dealers. One of the big ones being that they are deferring the timetable dealers were expected to install things like public chargers.

Dealers will now have until 2025 to install EV chargers instead of November 2024. They also will have won't be required to install a Level 2 charger in the new vehicle delivery area.

Dealers have until July 2026 to a install a Level 3 public charger, and the program now covers three years – 2025-2027 – instead of two.


Lincoln is in the midst of a major transformation, one coming on the heels of declining sales and a quickly-changing market. Ford’s luxury arm recently opted to sit out the New York International Auto Show as it launches a bevy of new products, including the just-revealed, redesigned 2024 Lincoln Nautilus. Additionally, Lincoln’s dealer network will continue to shrink and focus on brand-exclusive facilities, according to new CEO Dianne Craig. Craig also recently revealed that the brand no longer plans on launching four new all-electric models by 2026 as previously expected, and now, Automotive News is reporting that the Lincoln EV sales program for dealers has been altered, too.

“As the market and EV adoption continues to evolve, we have modified the program to allow for a slightly longer grow-in period for Lincoln retailers to account for future energy demands, product and infrastructure investment,” the brand said in a recent dealer memo.

Essentially, the revised Lincoln EV sales program is deferring the timetable dealers were previously expected to follow when installing public fast chargers, along with various other tweaks. Lincoln dealers participating in the program won’t have to install those chargers until March 2025 – instead of November 2024 as previously expected – and won’t be required to install a Level 2 charger in the new vehicle delivery area. Additionally, dealers have until July 2026 to a install a Level 3 public charger, and the program now covers three years – 2025-2027 – instead of two.

Dealers that opted not to sign up for the Lincoln EV sales program initially will get another chance to do so as well following these changes, though the estimated cost of doing that remain unchanged at around $900,000. Regardless, these changes were made as a way to give dealers a little breathing room in terms of meeting the program’s requirements, as well as give them another chance to opt in.