Jim Farley spoke with Newsweek and had some words about Cadillac and the Lyriq, calling it boring.
“We wouldn’t do the product that Cadillac is showing [Lyriq]. We wouldn’t do it. Nothing against them, it just doesn’t fit our brand. It’s not far enough. It has a traditional hood, looks a lot like an ICE product... We want people to feel that electric excitement,” he said to Newsweek.